The company name, PRINCIPLES and ORIGINS INC., speaks of the fundamental truths that we have learned from when we were young. Great teachings from our olds. These are the truths that we live by, primarily to guide and direct us through the intricacies of life.

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PRINCIPLES are the only kind of content which represents "truth" in any significant way. Certainly, facts (which can only be learned on a memorization level) are often either true or false, but they are trivial compared to principles.  So they are particulars rather than generalities.  

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In contrast, PRINCIPLES provide us with an understanding of the world around us, among us, and within us, an understanding of how things happen and why they happen the way they do. Therefore, PRINCIPLES are probably the most important kind of content for us to include in the majority of our instruction.  And it is usually helpful to learn how to apply the principles to new situations. Given the importance of principle using, it is essential that we know how to teach it well, and in various dimensions.

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ORIGINS, as its meaning suggests, is our way of giving tribute to the legacy that our olds have instilled upon us.  With all the wonderful and challenging experiences we have gone through in life, … the learnings and all, we can say that we have “come full circle”.  When something “comes full circle,” it completes a cycle, returns to its beginnings … like our vision of human life has come full circle — from optimism to pessimism and back to optimism again.  After a long series of events or changes the same situation where we started with, still exists.  Back to our roots.  Recognizing the value of lessons learned from family.  Acknowledging traditions and culture, based on values and principles.  

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Our LOGO speaks of dynamism.  Circles do not begin or end.  They move without restriction, they can roll freely, representing the infinite and unity/oneness, and the yellow color conveys positive energy and emotion.  The circles, not totally perfect and connected, speaks of how we embrace imperfections, and that we continue to welcome ideas, suggestions, and positive changes as part of our commitment to keep an open mind while we continue to learn from each human we meet and interact with.  

The lines in the logo that cut the circles and make it look like the letter C, represent the four Cs:  

CONNECT, CONSULT, COMMUNICATE, COLLABORATE.  This sums up who we are, and the kind of work environment that we thrive in, and uphold.  

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We thrive and bloom in an environment where we respect and embrace each other’s individuality.  

We acknowledge and accept each one’s strengths and weaknesses.

We recognize and honor hard work and effort.

We open ourselves to new learnings.  

We value and practice integrity and humility.

We welcome and embrace positive changes, and continue to move forward.

We keep communication lines open.  Always, always….

We work and keep that kind of corporate culture that gives utmost importance to our core values and principles, while we go about our dealings.

We help each other grow and reach each one’s highest potential.

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We are a TEAM.  We are FAMILY.  We are PRINCIPLES and ORIGINS.

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Our CULTURE is our BRAND.